From Concept to Guinness World Record — Rob Floyd Builds the Brands
181 celebrity alcohol brands exist. Most will fail. The ones I touch generate Guinness World Records, national distribution, and hundreds of millions in sales. I’m the bridge between the celebrity and the execution. I don’t just consult — I build the entire ecosystem: recipe development, product positioning, staff training at scale, cocktail program design, and on-premise activation across fleets, casinos, resorts, and retail.
The Invisible Hand Behind Celebrity Beverage Brands
Whipshots × Cardi B: Chief Mixology Officer at Starco Brands. Appointed November 2021. Led the Whipshots portfolio from concept through national launch. Result: 8 million units sold. 1.2 billion impressions. National distribution. Vodka-infused whipped cream that created an entirely new spirits subcategory.
Pantalones × McConaughey: Created the 24K Margarita for Princess Cruises using Pantalones Organic Blanco Tequila. Result: 1,038,197 margaritas sold fleetwide in one year. Guinness World Record for Most Margaritas Sold in 8 Hours (3,410 on Feb 17, 2026, Regal Princess, Cozumel). Full cocktail lineup: Pants on Fire, Sea Legs, Hot Pants, Fancy Pants Paloma.
Love Line Collection: Cocktail programs for Princess Cruises’ full celebrity spirits portfolio across 17 ships: Pantalones Organic Tequila (McConaughey), MEILI Vodka (Jason Momoa), Sláinte Irish Whiskey (Liev Schreiber), Kylie Minogue No-Alcohol Sparkling Rosé, Love Prosecco (Romero Britto), Hampton Water Rosé (Jon Bon Jovi), Seven Daughters Moscato (Taraji P. Henson).
Learn MoreEnterprise Programs & Capabilities
Enterprise Programs:
- Princess Cruises: Global Mixologist Ambassador. $250M+ in annual cocktail sales across 15+ ships and 102 countries. Menus for 300+ bars. 8,000+ bar professionals trained using trademarked methodology.
- The Bazaar / SLS Hotels × José Andrés: Opening team. Built beverage program from the ground up. Result: James Beard Nomination.
- Additional: LIVE! Casinos, Carnival Cruise Line, VAI Resorts, Pepsi, Adobe.
What I Deliver:
- Concept development and product positioning
- Recipe creation and scalable cocktail program design
- Staff training at scale (trademarked methodology, 8,000+ trained)
- Menu creation, seasonal updates, and ongoing ideation
- Distribution and on-premise activation strategy
- Brand launch, market penetration, and experiential activation
Case Studies
Princess / Pantalones / Guinness: Challenge: Elevate cocktail program with premium celebrity-backed spirits. Approach: Created 24K Margarita and full cocktail lineup. Trained bartenders fleet-wide. Managed on-premise activation. Result: 1M+ margaritas sold in one year. Guinness World Record (3,410 in 8 hours). Pantalones became the fleet’s signature tequila.
Whipshots / Cardi B / Starco: Challenge: Launch first-of-its-kind vodka-infused whipped cream into new subcategory. Approach: Appointed CMO. Led product conceptualization, cocktail development, amplification strategy. Result: National distribution. 8M units. 1.2B impressions.
The Bazaar / SLS / Andrés: Challenge: Create world-class beverage program for most acclaimed restaurant opening in the country. Approach: Built bar program from ground up alongside Chef Andrés. Result: James Beard Nomination.
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Launching a Spirit Brand? Building a Cocktail Program? Let’s Talk.